Race Theory with Derrike & Elyshia Cope
Do you love NASCAR and all things racing?
Meet Derrike and Elyshia Cope, former NASCAR team and married couple. With Derrike’s 35 years NASCAR racing background and Elyshia’s vast marketing experience, they worked successfully for a NASCAR Cup team for five years and even ran their own Xfinity team. On their show, Race Theory, Derrike and Elyshia discuss asphalt racing, life on the road, how to have a good relationship with sponsors, and how they managed to balance their work and family life as both a couple and a team.
Race Theory with Derrike & Elyshia Cope
- Balancing Ambition with Realism March 29, 2023Elyshia and I dive into looking at the balancing of ambition with realistic expectations both from a personal standpoint and as a parent of a child athlete. We discuss how data analysis has changed over the years and how it can provide valuable insight into performance that is irrefutable. We share personal stories about balancing […]Derrike & Elyshia Cope
- LouverGate March 22, 2023This week we will be discussing the controversies that have been making headlines in the sport. We start with the infamous louver scam, which took place last week with Hendrick Motorsports. This incident has sparked a huge discussion in NASCAR regarding penalties for manipulating pieces on the cars that can greatly influence the outcome of […]Derrike & Elyshia Cope
- The Pursuit of Performance March 15, 2023Elyshia and I discuss the constant pursuit by NASCAR and other sanctioning bodies of other motorsport series to create parity and fair opportunity of competition between all the different makes of race cars. This is called BOP (Balance of Performance). The rules are changed mid-steam of a year in racing provided one type of vehicle […]Derrike & Elyshia Cope
- The Wide World of Racing March 8, 2023Welcome to the wide world of racing! From NASCAR to Formula 1 to Drag Racing to Indy, the racing world is in full swing everywhere.We will be discussing the different kinds of racing, why NASCAR teams are mainly located in North Carolina, and the impact of the west coast's first Daytona 500 winner.Why are most […]Derrike & Elyshia Cope
- Rookie Driver Guide to Success March 1, 2023Welcome to the rookie driver guide to success podcast! This week we will be talking about how new drivers need to be versatile and improve their speaking and sharpen their communication. We also discuss how important it is to go the extra mile for the sponsor. Be willing to do anything to advance their career. […]Derrike & Elyshia Cope
- Underdog Delivers At Daytona! February 22, 2023Welcome to this episode of our podcast where we will discuss the exciting race that was the 2023 Daytona 500! Congratulations to Ricky Stenhouse Jr. and the JTG Daugherty for their impressive victory as an underdog single car team. We discuss the strategies that made the race so exciting. We cover the techniques that drivers […]Derrike & Elyshia Cope
- Driving Under Pressure: Trying to Qualify for the Daytona 500 February 15, 2023In this episode we delve into the world of qualifying for the biggest race of the year, the Daytona 500. We examine the pressure drivers face to not only make the starting line-up, but also perform in front of a global audience. We also examine the topic of team orders and how they play a […]Derrike & Elyshia Cope
- People who need people February 8, 2023A discussion and thoughts about people, people you employ, the management of them and how you are only as good as the people you have working for you. We discuss our past experiences and views of how this relates to the operation of our race teams and the managing of race teams. My views on […]Derrike & Elyshia Cope
- More Sponsorship Tips/Rolex 24 Highlights February 1, 2023Elyshia and I elaborate and explore sponsorship tips and expand on how to do your prospecting for companies and relationships. Elyshia gives great insight into pitfalls, obstacles, and timing for companies and what their needs are and how to find innovative ways to add value for potential sponsors and not waste time. I touch on […]Derrike & Elyshia Cope
- Fishing, Reeling and Landing (Sponsors) January 25, 2023Elyshia and I discuss Sponsorship. Fishing, Reeling and Landing one. Understanding the obstacles that companies have, how they do business and with whom? We go into the art of making cold calls. Understanding bartering, B TO B opportunities, close dated products. We look at how we can create a relationship that could be mutually beneficial.Elyshia […]Derrike & Elyshia Cope
